CONCEPT

OUR VALUES 

Our mission is to create value in an ethical and sustainable way. 

Our main focus is to create awareness in our community and to reduce environmental impact of our supply chain without compromising quality, style and performance. 

Ethical entrepreneurship as well as conscious individual bahaviour could make a positive impact on our planet.

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Sustainable suppliers

Our network of suppliers share with us a strong commitment toward sustainability. They all enroll efficiency program and investments in terms of water efficiency, renewable energy, waste management, low CO2 emission.

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Recycled fibers

Choosing recycled fibers is the way. Waste is becoming a major issue for our planet, especially for the ocean. It is possible to reuse waste material like plastic to make products with better environmental value The Lycra used in our garments comes from plastics from the oceans and recycled in Italy.

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Timeless and slow

We chose to create items with a minimal and timeless aesthetics, that last season after season without losing their original beauty. Our swimwear is designed to become part of your key items, not to be bought and replaced after one season only.

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100% made in Italy

UND Swimwear products are manufactured between Como, Bergamo and Rimini, Italy. This reduce significantly the emission of CO2 due to transportation compared to production made in foreign countries.


OUR APPROACH

From our interview with Nouvelle Factory

1. Giada, Margherita, when we met at White last year you told me that UND is a 80 kilometer brand; would you like to elaborate on this aspect?

Giada: - It’s more or less the distance between Bologna and Rimini. UND's headquarters are in Bologna and it's the place where we got to know each other and work, physically, deciding to embark on this adventure. But kilometer 80 is also related to the fact that the production, the packaging of the garment, takes place in Rimini. Regardless of the zero kilometer speech, which is now an emptying concept, because of the abuse that people does on it, the kilometer 80 really represents the distance between me and Margherita, between the production and us, in addition to that with material suppliers.

2. About your aesthetics, I seem to see in it the same sensitivity together with instinct:

Margherita: - Look, it's true. Moreover, it is so in many ways. This is why we keep away from the influences that contaminate everyone. Not for this, however, we do not observe what works on a large scale and everything else. But, in fact, these elements are also those able to push us to create a product that others do not. Why do not we treat lurex rather than other easy things? Because we follow our sensitivity, our instinct. Who we are is reflected in UND. -

3. So your idea of femininity resembles you?

Margherita: - We are complex. We have an approach to our body that is thought of, in the sense that the swimsuit is a product that, when you confront yourself with it, you have to force yourself to compromise with what is the relationship with your body. For most women it is not easy. Hence the choice to make a product that was not purely aesthetic, but that embraces the body, that was of support, of comfort. This is why we have decided not to give our products to women who do not represent us for advertising purposes. 

4. Do you plan to do it later?

Margherita: - It's a mechanism that we do not share. -

Giada: - And that we will not do. Now the market is dominated by influencers, bloggers.The problem is always the same: identifying subjects with whom to share an almost intimate relationship, because it is about understanding why I should give my product to you and why you should want it, it's a special thing. For this reason, at the moment, we shared the product with women who have an idea, which concerns sustainability. If my work as an influencer, for example, is based on these issues, we absolutely talk about it and collaborate. -

Margherita: - In fact, with Giorgette, graphic designer, it went like this. We work well with her, we have created a beautiful harmony. Then, born as a graphic, she places our work in a context not strictly linked to that of fashion. And we like it. This is why we insert ourselves in the DNV (Digital Native Vertically Brand, ed) and we find it difficult to make ourselves known by the shops. - 

Giada: - Yes. Being a DNV company means you're born online and you stay in that space. That's why we are always stronger with our e-commerce. You know, if one of our piece is sold in a store, it risks losing its meaning and people would buy it without being told to them the chain that has been subjected to the swimsuit before being fully realized. Let's say that women, via the web, are interested in our products and want to be informed about materials, production and everything else. And it fills us with pride. In stores something is changing, sometimes they ask us these details, but not like those who reach us via email or social media. -

5. Sustainability. For you it is a prerequisite, but for others - especially in the fashion industry - it does not seem to be so fundamental. The debate mainly concerns issues of coherence. There are those who ask why they should banish furs if they eat meat, then give all possible alternatives. How do you relate to these issues?

Giada: - Sustainability is now fashionable. So, for the next five years, more or less, you will only hear about that brand that decides to put aside the use of a certain material or that decides to produce in countries where there are adequate salaries, health insurance, etc. But sustainability is not this. These choices are only a minimal part of the concept. - 

Margherita: - Some very “fashionable” brands will never be sustainable, even if they take out fur from the catwalks. The reason is that the idea of sustainability includes a fundamental requirement: un-seasonality. Our product does not change, at least not every six months. Some details are changed, but not the whole concept. The stock is one of the most important problems. Those companies have warehouses full of clothes that are then burned, polluting accordingly. Being sustainable means not only making a product with recycled materials. We do reversible things because they can be used in multiple ways. Then we choose colors that are good or bad unseasonal. And then comes the recycled material. -

6. However, in your case, recycled fabrics, coming from the reuse of the fishing net, are the ingredients from which the UND project started. How did you come into contact with these materials?

Giada: - Doing research. There is a patent filed by the Italian company Aquafil®, which created the Econyl®, a yarn coming from fishing nets. Now the recovery of these materials derived from plastics is very appealing to all of us. But they were the first to believe in an alternative and we welcomed it fully, along with the ladies who sew our costumes. Establishing relationships with the manufacturers is also part of a sustainable attitude. -

7. And how is the relationship with the manufacturers?

Giada: - Well, They are from Romagna! The relationship with Monica, the owner and modeler, along with the women who work with her, is almost maternal. Let's say she took us under her wing. When we met her for the first time to introduce her to our project, while we were enthusiastic, she did not seem very convinced. Then, as the Margherita is very precise, she did not expect just a week later to receive sketches with the millimeters of each shoulder strap, for example. -

Margherita: - Being young today is a taboo. For us it is a constant struggle to assert ourselves, not only, as we told you, among buyers, but also by producers and suppliers. Credibility is something we must conquer every day. -