UND is an Italian-based swimwear and activewear brand launched in 2017 by Giada Fratini and Margherita Bojola.

UND stands for undressed, to represent the drive getting rid of the superfluous in exchange for freedom. To get to the what is essential, true.

OUR APPROACH

UND is a road of evolution and release from layers, a skin shift to a hidden essence, a core of consciousness. Each fitting made on one's own body, no matter how purposefully or inadvertently flawed, becomes a therapeutic route, a confrontation with one's own nature, with one's vulnerability. Drawing new models on the body with chalk, studying it, becoming accustomed to its typical seasonal variations, differences that nurture the attractiveness of real women.The practice is repeated collection after collection to remind us of a promise made to women.

Each garment begins and is tested on the skin of UND's creators, Giada and Margherita. Accurate methodologies are used in the development of each model, as well as physical tests on prototypes while in motion, to understand the rationale for each critical technological choice, in a game of subtraction and balancing between beauty and practicality. Each component stimulates a physical contact with your body, allowing you to become acquainted with it and gain control over it in a healthy way, without taking anything for granted.

UND is coming to expose yourself, layer by layer, not to exhibit anything, but to find a skin that makes you feel comfortable in your body.

OUR VALUES

Sustainability: our fabrics are recycled and our suppliers are committed to minimizing their environmental impact. We want to work in the present to improve the future, always thinking about the health of our planet.

Made in Italy: from the yarn to the clothing, everything is created in Italy. Proudly and completely made in Italy, because we believe in the beauty, quality, and craftsmanship excellence of Italy.

Multifunctional: our clothes are designed to adapt to every situation and moment. From the most exotic beaches, to nights out dancing, to yoga classes. To do everything you want..

Slow fashion: our clothing is created to last over time, without time. Designed to last and resist the wear and tear of time, thanks to their high quality. We believe that less is always more.

Vegan: our collections do not contain any animal-derived elements. We care about the health of animals, our planet, and the people who inhabit it.

Respectful: Our clothing has smooth edges, without constriction, for optimal comfort. We don't like to force, we prefer to give freedom of movement.

Individual: we care about the beauty and shape of authentic women. We are proud to be exactly who we are and to be part of a community of authentic and unique women..